Embracing the Local Customer and Market: “De-coupling” is the new reality of global business
In the ever-evolving landscape of 21st century international business, the era of traditional globalization, as we once knew it, is over! Provocative you say? Yes, I understand the process of increasing interconnectedness and interdependence among countries, economies, cultures, and societies has indeed transformed the world. It’s raised the world’s overall living standard and brought millions of its […]
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